The Take My Hand Story





Take My Hand officially launched online on January 31, 2018, in Atlanta, Georgia, with a simple but powerful belief: self-love is the most important kind of love. The brand was created to give people everyday reminders that they are worthy, valuable, and enough, especially during the moments when life tells them otherwise. In a world filled with messages that can make people feel less than, Take My Hand exists to offer a different one.
The inspiration for Take My Hand is deeply personal. Its founder, Morgan France-Johnson, lives with bipolar disorder and knows firsthand how difficult it can be to hold onto self-worth when mental health is struggling. Rather than allowing her story to be defined by her diagnosis or difficult seasons, she chose to use her pain to empower others. Take My Hand became a way to transform her story into purpose: to give love and encouragement to the masses and hope to the hurting.
Take My Hand exists because America is facing a mental health crisis, and while a T-shirt cannot cure mental illness, a message can still matter. Self-love can help counter the self-loathing that often accompanies difficult seasons. Through apparel and merchandise, Take My Hand creates reminders of self-worth that can encourage people, inspire meaningful conversations, and remind them they are not alone. Its mission is simple: to inspire self-love.
That mission is built directly into the products. Take My Hand's signature messages are printed in reverse so they can be read in a mirror. When you look in the mirror and see i love you, you matter, you are worthy, or you are enough, the message becomes personal. The words aren't primarily meant for everyone else to see. They are truly coming from you, to you. When you feel insignificant, Take My Hand encourages you to remind yourself that you are enough. When someone tries to demean you, it reminds you that your worth is not theirs to determine.
Though Take My Hand's merchandise is primarily sold online, the brand also takes its message into communities through vending events. These events allow customers to meet the founder, hear the story behind the brand, experience the mirror effect in person, and become part of #TheSelfLoveSquad, Take My Hand's community built around the belief that no one should have to navigate life feeling alone.
The impact of Take My Hand can be seen in the moments when a message reaches someone exactly when they need it. A customer once shared that a Take My Hand shirt helped them get through a difficult time. Another powerful moment came through the mother of a young boy who purchased a shirt and later opened up to her about his personal struggles. Stories like these show why Take My Hand is about more than merchandise. A shirt can start a conversation. A message can create an opening. A reminder of worth can help someone see themselves differently.
The vision for Take My Hand extends far beyond apparel. The brand plans to expand through conferences, workshops, speaking engagements, partnerships, and products that make self-love part of everyday life, including children's products, fitness apparel, bags, mugs, coloring books, artwork, journals, and more messages of encouragement. Its long-term goals include establishing an annual mental health conference, opening Take My Hand stores across the United States, and creating physical Take My Hand centers focused on mental wellness, connection, education, and resources.
Ultimately, Take My Hand wants to help change the world by changing the way people see themselves. The hope is for greater self-worth, a stronger sense of belonging, lower suicide rates, and more people knowing where to turn for support and resources. Take My Hand believes that positive change can begin with something as simple as looking in the mirror and choosing to speak to yourself with love.
Take My Hand is an invitation to take your own hand, choose yourself, and remember that your struggles do not diminish your value. Above all, it is a reminder of the message at the heart of everything Take My Hand stands for:
You are enough.

